Wandersoal Journeys Branding

Project Outline

Wandersoal Journeys is a travel concierge brand that offers personalized travel planning services, curating authentic and transformative experiences for travelers. The brand was founded by a globetrotter who believes in the power of travel to enrich lives and connect souls with diverse cultures.

My job was to create a cohesive branding for Wandersoal Journeys that reflects the brand's vision of providing top-notch services to affluent travel seekers. I used a bird symbol in the logo. The purpose of choosing a bird was that a flying bird represents freedom, and birds can also travel anywhere beyond boundaries.

KEYWORDS

Soulful

Travel

Exploration

Adventurous

Empowering

Transformative

R 30

B 102

B 209

The blue color represents calmness, reliability and trust. I chose a darker tone of the blue
color because I wanted to make the logo and brand a little premium and not very friendly.

LOGOTYPE: Montserrat

Montserrat

As a designer, I know that a sans serif font will work great for this type of brand. Sans serif fonts are simple and make it easy for viewers to understand the content written in them. I chose the font Montserrat because it is well-suited for corporate brands.