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PROMOTIVE LOGO AND
BRAND IDENTITY

Project Outline

ProMotive offers high-quality sports equipment and apparel for various athletic activities. The brand was founded by a group of passionate athletes aiming to provide top-notch gear to enhance sports performance.

I incorporated an arrow and a mountain in the shape of a triangle in the logo. It is due to this fact that an arrow represents progress, success, and aspiration. On the other hand, a mountain represents ambition, achievement and success. These symbols were very suitable to use in a sports related brand. 

KEYWORDS

Energy

Dynamism

Sporty

Aspiration

Strong

Positive

Vigorous

LOGOTYPE: Anton

TAGLINE: Aileron

Anton

AA  BB  CC  DD  EE  FF  GG  HH  II  JJ  KK  LL  MM  NN  OO  PP  QQ  RR  SS  TT  UU  VV  WW  XX  YY  ZZ

Aileron

Aileron-04.png

I used anton font for the logo type here because it a a very bold and sans serif font. This font was very suitable for this brand because it evokes very strong, solid and robust emotions.

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