top of page

PROMOTIVE LOGO AND
BRAND IDENTITY
Project Outline
ProMotive offers high-quality sports equipment and apparel for various athletic activities. The brand was founded by a group of passionate athletes aiming to provide top-notch gear to enhance sports performance.
I incorporated an arrow and a mountain in the shape of a triangle in the logo. It is due to this fact that an arrow represents progress, success, and aspiration. On the other hand, a mountain represents ambition, achievement and success. These symbols were very suitable to use in a sports related brand.
KEYWORDS
Energy
Dynamism
Sporty
Aspiration
Strong
Positive
Vigorous

LOGOTYPE: Anton
TAGLINE: Aileron
Anton
AA BB CC DD EE FF GG HH II JJ KK LL MM NN OO PP QQ RR SS TT UU VV WW XX YY ZZ
Aileron

I used anton font for the logo type here because it a a very bold and sans serif font. This font was very suitable for this brand because it evokes very strong, solid and robust emotions.
bottom of page