URBAN AURA LOGO
AND BRANDING

Project Outline

Urban Aura is a fashion brand targeted to young fashion enthusiasts. The vision of this brand is to empower individuals to express their unique style and embrace their individuality through fashionable and trendy clothing that resonates with urban culture.

According too the brand's vision and it's target audience, I came to the point that a bold logo would work very well for this type of brand. This is why I made UA monogram logo. I intentionally Kept the thickness of the logo heavy so that it looks bold.

KEYWORDS

Fashion

Trendy

Urban

Curated

Creative

Bold

Community

Confident

R 68

B 221

B 242

R 201

B 14

B 175

You might be thinking that going for this color palette that works better on phones is just something an amateur would do. But let me tell you, there's a reason behind my choice. I went with this color palette because young people tend to love these bold and eye-catching colors. And to be honest, it looks fashionable to me too, if you ask!

LOGOTYPE: Aileron

Aileron

I went with this sans serif font because it has a clean and bold look at the same time. I'm really happy with this choice because it gives a very professional vibe, especially when paired with a bold monogram logo above it.

URBAN AURA LOGO AND BRANDING