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COMMAND BRANDING AND LOGO DESIGN
Project Outline
The main goal of the project was to help the company stand out in its industry. I wanted to create a logo that would make the company look different from others and help it compete better with its competitors.
KEYWORDS
Shortcuts
Voice interface
fast
reliable
Multiple languages
Creators
Professional
Modern
R 000
G 000
B 000
R 255
B 255
B 255
Black color is bold classic and serious. White color symbolizes cleanliness, purity and safety.
I used dark gray and white colors becuase modern design is mostly associated with white and black.
LOGOTYPE: Montserrat
TAGLINE: Aileron
Montserrat
Aileron
I used a strong and very impactful font. It is because bold fonts represent strenght and power. The steel that pipes are made of are is quit sturdy. I can also use some other fonts. But it will not look as good as it is looking now.
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