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BEANS & BREW BRANDING
AND LOGO DESIGN

Project Outline

The goal of this project was to make a branding for a newly established boutique coffee shop called "Bean & Brew. Beans & Brew is a captivating and inviting coffee shop that takes pride in offering a diverse selection of specialty coffees, teas, and delightful pastries. Founded by two friends driven by their shared passion for coffee and community. The coffee shop stands as a warm haven where customers can relax, connect, and savor the rich flavors of their carefully sourced beans.

I made the logo taking into consideration that it should be minimal because minimal logos look modern, It should not be too cliche and should reflect the shops key values like community. I also chose these colors so that it should look natural and authentic.

 

KEYWORDS

Coffee

Lifelong friendship

Community

Authentic

Approachable

Modern

Natural

R  109

G  57

B  10

R  252

B  222

B  202

I wanted to make the branding look friendly, natural and authentic according to the brief. This is why I chose dark brown and pastel pink

The color brown is often perceived as warm, comforting, and grounding. Brown is considered as an Earthy color as it is commonly found in nature.

Pastel pink is widely regarded as a calm and soothing color. Pastel pink, specifically, is known for its gentle and delicate appearance.

LOGOTYPE: Poppins

Poppins

AA  BB  CC  DD  EE  FF  GG  HH  II  JJ  KK  LL  MM  NN  OO  PP  QQ  RR  SS  TT  UU  VV  WW  XX  YY  ZZ

Sans Serif fonts look cool and give off modern vibes. I could use another script font in place of Poppins but I chose this font because I don't want to make the logo look too much friendly. The Sans Serif font gave the logo its modern look.

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